A primeira edição do Tractatus Logico-Philosophicus [TLP] foi publicada há exatos 100 anos, no Annalen der Naturphilosophie, Leipzig, em 1921. Foi o único livro de Ludwig Wittgenstein [1889 – 1951] publicado em vida. Wittgenstein, um dos mais influentes filósofos do século XX, tomou as notas para o livro enquanto servia na Primeira Guerra Mundial, e o livro foi …
The future has arrived, accelerated by a virus, and with it we are witnessing the consolidation of the phygital world. The physical magnified by the digital and organized by the social changes behaviors, transforms markets. The factory, the main social equipment for the production of consumer goods in the last two hundred years, also transforms …
Real life and the markets there are much more complex than what the simplifying dichotomies almost always make us believe. Covid-19 greatly accelerated the transition to phygital, the PHYsical enabled and extended by the diGITal orchestrated in sociAL space in [almost] real time. Whole markets, institutions of the most diverse and people in general are …
comunidades – fazem – vendem – constroem – aprendem – desenvolvem – competem – coopetem – ensinam – colaboram – são escolas, casas, fábricas, cidades, figitais… Nesse texto vamos falar das comunidades contemporâneas, na verdade, das próximas comunidades contemporâneas, as comunidades figitais. Uma tendência comportamental onde o espaço físico é expandido e habilitado pelo digital, …
In this document we discuss the changes in education systems in this shift from the physical to the phygital era. The phygital school reopens its doors to the world, enlarged by the digital and orchestrated by the social [people and institutions, in a network]. A movement that overlaps the medieval school and recovers the learning …
We all know that retail has been changing drastically over the past 20 years. What many people did not predict was that the change didn’t have a single direction of digitization, ecommerce, the end of purely physical stores. Retail, like almost all markets and people, visited the future during the pandemic and discovered that the …
plataforms and enablement platforms as infrastructure and services Platforms are layers of infrastructure and services, associated with governance systems, which enable multiple agents to participate in value creation networks for their own benefit and for the ecosystem. Despite the similarity with software platforms, here, infrastructure and services are not limited to [computational] hardware and software. …
incremental and iterative models creation, delivery and value capture Much is said about business models, however, little is said about how to create and evolve business models in practice. In this document we deal with this process, assuming that business modeling is an activity that involves a series of decisions to be taken to define …
Platforms that enable digital ecosystems have caused a large number of changes that impact every business. Enabling new business models, many capable of disrupting markets, possibly associated with new forms of monetization, directly affect companies of all sizes and markets. The potential of physical businesses expanded by the digital and orchestrated by the social is …
You have to experiment, test, validate hypotheses all the time in the phygital world. The flexibility of digital allows for the redesign and refactory of products and services, promoting a kind of continuous maturation of people’s experiences. In this document we present some principles for conducting experience tests with people who use or will use …
Evidence from dozens of transformation processes that we have conducted and many others, reported in the literature, says that attempts at transformation that begin in the hard core of organizations – in the business model or in the centers of power – have more difficulty producing significant results than initiatives that take place around the …
what are personas the representation of a profile Personas are fictional characters that represent the different profiles of people who may come to relate or are already related to the business, product or service. Creating personas helps to understand these people’s expectations. Personas help to recognize that different people have different needs and expectations when …
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